7 Ways to Improve Google Ads in 2020

As the second half of the year approaches, it’s a great time to take stock of and reevaluate your PPC best practices and paid search to refine performance. There are many ways to improve what’s already working and discover methods and strategies to boost growth and marketing impact. Here are seven ways to improve your […]

Bidding on Your Own Brand…Yay or Nay?

The Breakdown of the Search Results Page

Buy Your Own Brand Keyword? It’s a common question for most marketers, business owners, and professionals: “Should we buy our own brand’s keywords?”

Google Text Ads Can Now Show on YouTube Search Results

New Addition Incorporates Ads to YouTube Search Via Search Partners At SMX West in San Jose, CA, Google announced that advertisers paid search ads may now be shown on YouTube search results pages on mobile. When advertisers opt to include their ads in search partner results, this now includes YouTube, currently the second largest search engine in the US. […]