Last Updated: 4/26/2022 Google has announced that it will be sunsetting Universal Analytics and Analytics 360 in 2023 in order to make Google Analytics 4 the main solution for cross-platform analytics. On July 1, 2023, Universal Analytics will stop processing new hits On October 1, 2023, Analytics 360 will stop processing new hits Google Analytics […]
From a digital marketing standpoint, here are six must haves for our clients in the home services space.
Google Local Service Ads is their response to Angie’s List and Home Advisor. As a contractor, you’ll only pay for actual phone calls into your business. As a consumer, Google backs up your work with a $2,000 satisfaction guarantee.
The Google My Website builder is another tool offered by Google to help improve your visibility in local searches. It’s free and takes just five minutes to set-up once you have your Google My Business profile filled out – so why not set one up?
You run a small, local business, and you’ve created a Google My Business account – now what? You may have heard that having this sort of account is one of the keys to improving your Local SEO, but what does that mean? And more importantly, what are you supposed to do with a Google My […]
New Changes are Designed To Increase Branding & Help Searchers Differentiate Ads The latest change to mobile search results pages will be rolling out soon according to a post from Google. They are adding in a favicon to mobile search page results, as well as changing ad links from green to black as a way […]
New Terms & Conditions Give Google Permission to Listen to Your Phone Calls & Text Messages Logging in to AdWords Google Ads this morning I noticed a new message at the top, that there was a supplemental Terms & Conditions that need to be accepted to continue using Call Ads, Call Extensions, and Message Extensions. […]