In the competitive world of home services, where there’s never a shortage of plumbers, HVAC technicians, electricians, and the like, it’s more important than ever for companies to stand out from the crowd. One of the best ways to do this is by building a strong reputation for providing excellent customer service.
Online reviews, like I’ve mentioned before in a few other blogs and social media posts, are the lifeblood of your company’s customer relationships… so what’s the best way to respond to an unhappy customer who leaves a negative review of your business? Much like with positive reviews, a unique and timely review response shows that […]
“Digital Marketing” sounds like the sort of thing you might use to sell physical products like toothpaste, but it’s also an important strategy to have for your dental practice – “Digital Dental Marketing,” if you will. Online ads, appointment reminders, and reviews can all give your office a leg up over your local competitors while […]
Google recently announced that you can submit spam and fake reviews to be removed from your business’s profile.
This means that you can flag a review as inappropriate and Google will delete it – but only if the review violates Google’s policies.
Giving a unique review response to each and every positive, negative and neutral review you receive online is extremely important.
It shows your customers that you care about their feedback and are constantly striving to better the products and services you provide.
Google attributes are adjectives that customers can apply to their review of your business. In this post, we’ll go over why online reviews are important, how Google attributes work, and why you should definitely display them on your website. Quick Reminder: Why Reviews Are Important I often say that online reviews are the lifeblood of […]
Before and after photos are valuable, but they get lost in your camera roll pretty easily. What if there was a way to organize them better?
From a digital marketing standpoint, here are six must haves for our clients in the home services space.
Google Local Service Ads is their response to Angie’s List and Home Advisor. As a contractor, you’ll only pay for actual phone calls into your business. As a consumer, Google backs up your work with a $2,000 satisfaction guarantee.
Creating a website for your home service business is an essential step towards success. After all, most consumers today immediately go to the web when looking for recommendations and information on who to hire. Without a strong digital presence, you’re likely to be passed by time and time again, regardless of the quality of your […]