Google Local Service Ads 101

Google Local Service Ads | Southernmost Digital

Google Local Service Ads is their response to Angie’s List and Home Advisor. As a contractor, you’ll only pay for actual phone calls into your business. As a consumer, Google backs up your work with a $2,000 satisfaction guarantee.

11 Must-Haves for Home Service Websites

Creating a website for your home service business is an essential step towards success. After all, most consumers today immediately go to the web when looking for recommendations and information on who to hire. Without a strong digital presence, you’re likely to be passed by time and time again, regardless of the quality of your […]

Updating & Optimizing Your Yelp Listing

Optimizing Your Yelp Business Listing | Southernmost Digital

Don’t leave cash on the table. Optimize your Yelp profile to move your business forward in connecting with the right customers and stepping ahead of the competition.

The Proven Value of Website Leads

There are plenty of companies that allow you to simply purchase leads, but is that really the best way to do it? Wouldn’t you rather save your money and generate your own?

5 Tips For Reopening During COVID-19

As we slowly make our way back to precedented times, you may be wondering how to reopen your business in a way that keeps your customers feeling comfortable and safe.

5 Secrets to Optimizing Your Google My Business Page

You run a small, local business, and you’ve created a Google My Business account – now what? You may have heard that having this sort of account is one of the keys to improving your Local SEO, but what does that mean? And more importantly, what are you supposed to do with a Google My […]

Google Ads Lead Form Extensions

Google Ads Lead Form Extension

The new Google Ads Lead Form Extension is rolling out to advertisers. This new option allows advertisers to collect lead info directly from the search results page.

September Updates

The latest updates in the world of Paid Search. Goodbye Average position, AMP Pages makes nice with JavaScript, and deep linking from search results pages.

Bidding on Your Own Brand…Yay or Nay?

The Breakdown of the Search Results Page

Buy Your Own Brand Keyword? It’s a common question for most marketers, business owners, and professionals: “Should we buy our own brand’s keywords?”